The Art of Internet Marketing

Internet marketing is all about attracting traffic to your site and then converting Bulletproof Profits Review that traffic once it has reached you.The two most effective ways to attract visitors are pay per click advertising (PPC) and search engine optimisation (SEO).

With PPC, companies bid for the terms that they think their target customers will be using when they search the internet. This means that they are able to attract people who are actively looking for their products and services and who are therefore effectively qualified leads.

The highest bidder receives the highest ranking in the search engines' sponsored listings. Plus, because you only pay when someone actually clicks on your ad you can ensure that what you spend is directly related to the business you generate.

SEO is slightly different. It involves making copy and coding changes to your site and establishing links with other websites in order to gain high ranking in the search engines' natural listings for a particular search term.



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